Thankfully, planograms can help you make sense of it all. You pay for your space, valuable products occupy your space, and customers enter and navigate your space to-ideally-make a purchase.īut planning how you’ll use your retail space is easier said than done.Ĭustomer footpaths, product displays and storage, point-of-sale setup … all of this and more should be incorporated into how you design and organize your storefront. Planograms help retail stores gather data that inspires smarter design, display, and merchandising choices to drive increasing sales.įor a physical retailer, a well-designed brick-and-mortar store is the Holy Grail. Here’s an example of a planogram for a retailer selling baby products. They typically provide a blueprint for visual merchandising and product displays and ultimately help with inventory management. Planograms place special attention on product placement and displays, as well as point-of-sale locations.Īlso called POGs, shelf space plans, space plans, and retail schematics, planograms are one piece of a larger, more comprehensive visual merchandising plan.

Time, money, and resources are saved.A planogram is a schematic tool used to plan a retail store layout. For stores and associates, they receive clear direction which helps maximize sales and strengthen performance, while also allowing them quickly look-up specific SKUs due to the integration of store inventory. Benefits for HQ include everything from localized store planograms that reflect data-driven store profiles, to improved visibility into floor plans across teams, to Automated Photo Compliance (APC) which allows employees to simply hold a phone up to fixtures to demonstrate compliance while empowering retail leaders with a ‘realogram’ for each store and a quick way to assess store effectiveness. OR offers clients a simple tool that allows them to refine floor plans with one click, expedite go-to-market strategies, and reduce level of effort (LOE) among frontline staff, saving them money and improving the bottom line. As we wrote about here, OR’s retail management platform and its one-click planogramming feature is leading the way in elevating both planogram effectiveness as well as strengthening compliance.

Retailers using planograms